| ABM | Account Based Marketing |
| Ad | Advertisement |
| AHP | Analytic Hierarchy Process |
| AIDA | Attention Interest Desire Action |
| AIM | Alternative Investment Market |
| ATAR | Awareness Trial Availability Repeat |
| ATF | Above the Fold |
| B2B | Business-to-Business |
| B2C | Business-to-Consumer |
| BDI | Brand Development Index |
| BEP | Break Even Point |
| BHS | Black Hat SEO |
| BL | Business Listing |
| BL | Back Link |
| BR | Bounce Rate |
| BTF | Below the Fold |
| C2B | Consumer-to-Business |
| C2C | Consumer-to-Consumer |
| CAC | Customer Acquisition Cost |
| CAC | Cognitive Affective Conative |
| CAN SPAM | Controlling the Assault of Non-Solicited Pornography And Marketing |
| CASL | Canadian Anti-Spam Legislation |
| CDI | Category Development Index |
| CE/CX | Customer Experience |
| CGI | Common Gateway Interface |
| CIF | Cost Insurance Freight |
| CLS | Consumer Location System |
| CLV | Customer Lifetime Value |
| CM | Content Marketing |
| CMS | Content Management System |
| CoCa | Cost of Customer Acquisition |
| CP | Company Profile |
| CPA | Cost Per Action |
| CPC | Cost Per Click |
| CPE | Cost Per Engagement |
| CPL | Cost Per Lead |
| CPM/CTA | Cost Per Mile/Call to Action |
| CPO | Cost Per Order |
| CPS | Cost Per Sale |
| CPV | Cost Per View |
| CR | Conversion Rate |
| CR | Concession Rate |
| CRM | Customer Relationship Management |
| CRO | Conversion Rate Optimization |
| CS | Classified Submissions |
| CSE | Custom Search Engine |
| CSS | Cascading Style Sheet |
| CTA | Call-to-Action |
| CTA | Content Targeted Advertising |
| CTR | Click Through Rate |
| CTR | Click-Through Ratio |
| DA | Domain Authority |
| DC | Data Center |
| DCF | Discounted Cash Flow |
| DDM | Dimensional Direct Mail |
| DFO | Data Feed Optimization |
| DLR | Deep Link Ratio |
| DM | Digital Marketing |
| DM | Direct Mail |
| DMA | Designated Market Area |
| DMCA | Digital Millennium Copyright Act |
| DMM | Digital Media Marketing |
| DMP | Data Management Platform |
| DMU | Decision-Making Unit |
| DNS | Domain Name Servers |
| DPI | Development Process Improvement |
| DRA | Direct Response Advertising |
| DS | Directory Submissions |
| DSP | Demand Side Platform |
| eCommerce | Electronic Commerce |
| ECPC | Enhanced Cost Per Click |
| eCPM | Effective Cost per Thousand |
| ECR | Effective Consumer Response |
| ESP | Emotional Selling Proposition |
| F500 | Fortune 500 |
| FDI | Foreign Direct Investment |
| FMCG | Fast-Moving Consumer Goods |
| GRP | Gross Rating Point |
| IDRA | Industries Development and Regulation Act |
| IM | Internet Marketing |
| IMC | Integrated Marketing Communication |
| IMF | International Monetary Fund |
| IMPR | Impressions |
| KPI | Key Performance Indicator |
| LBL | Local Business Listing |
| LPO | Landing Page Optimization |
| LSI | Latent Semantic Indexing |
| LTK | Long Tail Keyword |
| LTV | Lifetime Value |
| MAA | Marketing Authorization Application |
| MAL | Marketing Accepted Lead |
| MAP | Market Access Program |
| MAP | Marketing Automation Platform |
| MCC | My Client Center |
| MDF | Media Data Form |
| MKT | Marketing |
| MLM | Multi Level Marketing |
| MLM | Multilevel Marketing |
| MoM | Month over Month |
| MQL | Marketing Qualified Lead |
| MR | Market Research |
| MS | Market Share |
| MS | Market Surveillance |
| MTD | Month to Date |
| NAP | Name, Address, Phone Number |
| NPD | New Product Development |
| NPS | Net Promoter Score |
| OBL | Outbound Links |
| ORM | Online Reputation Management |
| OSE | Open Site Explorer |
| OWBL | One Way Back Link |
| PAN | Permanent Account Number |
| PEST | Political Economic Social Technological |
| PIC | Product Innovation Charter |
| PII | Personal Identifiable Information |
| PKG | Package |
| PL | Product Listing |
| POP | Point of Purchase Display |
| POS | Point of Sale Display |
| PPA | Pay Per Action |
| PPC | Pay Per Click |
| PPI | Pay Per Impression |
| PPL | Pay Per Lead |
| PRS | Press Release Submissions |
| Q1,Q2,Q3,Q4 | Quarters of the Year |
| QS | Quality Score |
| R&D | Research and Development |
| RFP | Request for Proposal |
| ROI | Return on Investment |
| ROMI | Return on Marketing Investment |
| RON | Run of Network |
| ROS | Run of Site |
| RPM | Resale Price Maintenance |
| RSS | Really Simple Syndication |
| RT | Re-Tweet |
| RTB | Real-Time Building |
| SAL | Sales Accepted Lead |
| SAR | Secondary Action Rate |
| SBE | Small Business Enterprise |
| SBM | Social Bookmarking |
| SCV | Single Customer View |
| SE | Search Engine |
| SE | Search Engine |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SERP | Search Engine Results Page |
| SFA | Sales Force Automation |
| SLA | Service Level Agreement |
| SMB | Small and Medium Businesses |
| SME | Subject Matter Expert |
| SMM | Social Media Marketing |
| SOV | Share of Voice |
| SPOC | Suspects Prospects Opportunities Customers |
| SRM | Supplier Relation Management |
| SSP | Supply Side Platform |
| STM | Short Tail Keyword |
| STM | Simulated Test Market |
| SWOT | Strengths Weaknesses Opportunities Threats |
| TAP | Total Audience Package |
| TAP | Targeted Accounts Program |
| TM | Target Market |
| TMV | True Market Value |
| UPC | Universal Product Code |
| USP | Unique Selling Proposition |
| UV | Unique Visitor |
| UX | User Experience |
| VALS | Values and Lifestyles |
| VAT | Value Added Tax |
| VDU | Visual Display Unit |
| VMS | Verbal Marketing System |
| VOC | Voice of Customer |
| WOMM | Word of Mouth Marketing |
| YoY | Year On Year |
| YTD | Year To Date |
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